The Sharjah Entrepreneurship Centre (Sheraa) hosted SEF Bites, a two-day community activation at City Centre Al Zahia, designed to build excitement ahead of the Sharjah Entrepreneurship Festival (SEF) 2026, scheduled for January 31 to February 1 at the Sharjah Research Technology and Innovation Park.
The event brought together startups, creators, and visitors through interactive workshops, talks, live performances, and a unique cultural highlight — the launch of the Sharjah perfume, a fragrance that blends heritage and innovation. Visitors could personalise their bottles through a custom engraving service, creating keepsakes that reflect Sharjah’s entrepreneurial spirit.
Over two days (Oct 4-5), SEF Bites showcased startups from Sheraa’s ecosystem and hosted a variety of creative sessions: personalised keychain design by Craftopia, pottery workshops with Calm Clay, a tea-blending party by Anemoia, and jewellery making at the Charms Workshop.
Entrepreneurial talks included financial insights by Saif Al Naqbi, CEO of Saif Alnaqbi Group, and a joint discussion between content creator Ahmad Al Marzooqi (Chai with Ahmad) and Neet Bherwani, Founder of TNB Podcasting. The American University of Sharjah Music Club rounded off the event with live performances that added to its festive atmosphere.
Sara Abdelaziz Al Nuaimi, CEO of Sheraa, said: “With SEF Bites, our intention was not only to celebrate creativity but to reinforce Sheraa’s vision of making entrepreneurship accessible to everyone. Each activation is a reminder that innovation thrives when it is rooted in the community.” – WAM
