The Saudi Ministry of Health has been named the official Wellness and Longevity Partner for FIBO Arabia 2025, the region’s top fitness and wellness exhibition taking place from October 1–3 at Riyadh Front Exhibition and Conference Centre.
At the heart of this collaboration is the Ministry’s flagship “Live Well” initiative, a nationwide platform encouraging healthier lifestyles through nutrition, physical activity, mental well-being, and preventive care. The programme aims to reduce preventable diseases and improve quality of life in line with the Kingdom’s Vision 2030 objectives.
The Ministry’s participation reflects a prevention-first strategy, with a strong focus on tackling obesity, smoking, and physical inactivity. It also highlights Saudi Arabia’s growing use of digital health tools such as the Sehaty app and telehealth services to expand access to preventive care.
Abdulaziz AlRamaih, Vice Minister of Health for Planning and Development, said: “Saudi Arabia is building an integrated, sustainable, people-focused health system that champions wellness and prevention. Our collaboration with FIBO Arabia offers a dynamic platform to inspire healthier lifestyles, raise public awareness, and accelerate progress toward our wellness goals.”
Visitors to the Ministry’s pavilion will find interactive wellness zones featuring expert-led sessions and resources covering nutrition, women’s health, mental health, and longevity. These experiences aim to provide practical tools for adopting healthier habits.
Organised by RX Arabia under the theme “For a Strong and Healthy Society”, FIBO Arabia 2025 will bring together more than 140 global and regional exhibitors, 50 international speakers, and around 10,500 visitors. Dedicated arenas for performance, strength, group fitness, calisthenics, and wellness technology will underscore Saudi Arabia’s ambitions to become a regional hub for health and wellness innovation.
